How to Write a. com Business Plan: The Internet Entrepreneur's Guide to Everything You Need to Know about Business Plans and Financing Options

Description

Whether you're an entrepreneur with a great e-biz idea, a business owner who wants to enter the dot-com domain, or the owner of a popular but currently unprofitable Web site, you need a business plan to get your concept online, attract investors, and reap the benefits of the growing online business boom. How to Write a .Com Business Plan is the only "how-to" book that focuses on the unique needs and requirements of the online arena. Here you'll discover how to address the Internet-related subjects that distinguish online businesses from more conventional entrepreneurial pursuits, from search engines to site security. Using two fictional sites as case studies throughout the book, Silicon Valley journalist Joanne Eglash demystifies the creation and implementation of the business plan, complete with step-by-step checklists and interviews with successful Internet entrepreneurs, venture capitalists, and other e-commerce experts.

Learn how a well-developed dot-com business plan can help you: * Secure financing, wow prospective investors, and lure top employees* Lay out a roadmap for your future, both for you and your colleagues, for tomorrow--and the next five years* Evaluate how you can most effectively manage your business and market your product or service--and create a blueprint for implementation* Develop descriptions of your company, your financial projections, and ways you can beat the competition

... and much more, including an invaluable Dot-Com Directory to help you locate information about a range of relevant topics. From mission statements and financial management to choosing and registering that all-important make-or-break domain name to thereality of the long hours your newbiz-dot-com will require, this much-needed, easy-to-use guide will set you on a solid path to e-success today.
Online business is booming, and you're ready for apiece of the e-biz pie. Maybe you've developed abrilliant idea for a ."com" business that is sure toreap big bucks, or perhaps you run an establishedsmall business, and plan to take your concept online.How can you convince an investment "angel" to fundyour dreams of expansion? What you need is a businessplan--your path to success, the best way to wininvestment dollars from venture capitalists or fromindividual investors. This guide tells you how to do just that, detailingnot just the steps but offering advice from successfulentrepreneurs, leading venture capital executives, andnoted e-biz experts. In addition, the second-half of the book comprises a"Dotcom" directory. Author Joanne Eglash has sleuthedout the top resources for e-biz entrepreneurs, and shereveals where to find what you need to get your dotcomoff and running -- and to make it a success. You'llfind detailed information on "virtual" governmentagencies and free publications, resources for youngentrepreneurs, management and recruitment Web sites, incubators, marketing and advertising, and even more. Succeed in the Wired WorldWhether you're an entrepreneur with a great e-biz idea, a business owner who wants to enter the dot-com domain, or the owner of a popular but currently unprofitable Web site, you need a business plan to get your concept online, attract investors, and reap the benefits of the growing online business boom. How to Write a .Com Business Plan is the only "how-to" book that focuses on the unique needs and requirements of the online arena. Here you'll discover how to address the Internet-related subjects that distinguish online businesses from more conventional entrepreneurial pursuits, from search engines to site security. Using two fictional sites as case studies throughout the book, Silicon Valley journalist Joanne Eglash demystifies the creation and implementation of the business plan, complete with step-by-step checklists and interviews with successful Internet entrepreneurs, venture capitalists, and other e-commerce experts.Learn how a well-developed dot-com business plan can help you: * Secure financing, wow prospective investors, and lure top employees* Lay out a roadmap for your future, both for you and your colleagues, for tomorrow--and the next five years* Evaluate how you can most effectively manage your business and market your product or service--and create a blueprint for implementation* Develop descriptions of your company, your financial projections, and ways you can beat the competition... and much more, including an invaluable Dot-Com Directory to help you locate information about a range of relevant topics. From mission statements and financial management to choosing and registering that all-important make-or-break domain name to thereality of the long hours your newbiz-dot-com will require, this much-needed, easy-to-use guide will set you on a solid path to e-success today.Online business is booming, and you're ready for apiece of the e-biz pie. Maybe you've developed abrilliant idea for a ."com" business that is sure toreap big bucks, or perhaps you run an establishedsmall business, and plan to take your concept online.How can you convince an investment "angel" to fundyour dreams of expansion? What you need is a businessplan--your path to success, the best way to wininvestment dollars from venture capitalists or fromindividual investors. This guide tells you how to do just that, detailingnot just the steps but offering advice from successfulentrepreneurs, leading venture capital executives, andnoted e-biz experts. In addition, the second-half of the book comprises a"Dotcom" directory. Author Joanne Eglash has sleuthedout the top resources for e-biz entrepreneurs, and shereveals where to find what you need to get your dotcomoff and running -- and to make it a success. You'llfind detailed information on "virtual" governmentagencies and free publications, resources for youngentrepreneurs, management and recruitment Web sites, incubators, marketing and advertising, and even more.

Features

• Title : How to Write a. com Business Plan: The Internet Entrepreneur's Guide to Everything You Need to Know about Business Plans and Financing Options
• Author : Joanne Eglash
• Publisher : McGraw-Hill Trade
• ISBN : 007135753X
• EAN : 9780071357531
• Binding : Paperback
• Number Of Pages : 191
• Language : English

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